Digital Gold
A brief tale of how we created an all-together new asset class and created it's first MDP offering seamless buy & sell flows, gold tracking portfolios, and an intuitive orders transaction tab.
MY ROLE
For owning the portfolio side of things, & collaborating on rest of the features around gold transaction , DQA, feature enhancement & collaborating with multiple teams
TEAM
Tech Team
Sagar・Product Designer
Harsh Paul・Product Manger
Akash Mehta・VP Product
Sunal・Me
TIMELINE
4 Months
( Including Design, DQA & Growth Campaign )
OVERALL
Quick overview
Tickertape is an all-in-one screening, trading and investment platform. It prides itself in laying out complex data beautifully and making it simple to consume. At the time of this project, we wanted to start offering our investors a all together new asset class i.e Gold. We wanted to expand our asset class offerings and at the same time also expand our revenue streams.
To start of we wanted to keep the whole launch very lean as it was first MDP launch. We started of by creating landing page for gold to educate them, secondly we introduced all the transactional flows which included buy & sell flow (with offering both lum-sum and sip investment style). Last but not the least we created fully functional Gold Portfolio tracker, which also consisted of orders tab from where user can track there placed orders for same day.
Let's talk impact
Within just 3 months of launch of this asset class, we experienced a amazing growth in numbers, resulting in worth 81L AUM increase of asset holdings for just gold. More than 3K+ gold investors & among which 1k+ being active SIP investors. Eventually I'm owned a lot later gold enhancements with collaboration of different designers inside org. But all in all we project to have greater and better asset holding towards the end of one whole financial year.
Digital Gold
A brief tale of how we created an all-together new asset class and created it's first MDP offering seamless buy & sell flows, gold tracking portfolios, and an intuitive orders transaction tab.
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Created by @sunalsood